7:45am – 8:30am

Registration, Breakfast and Greetings by Pam Adams

Breakfast Sponsored by the Iowan Magazine

8:30 – 9:15am

Room A

Increase Your Profits  -- Accept Reservations Online Panel Discussion

Forrester Research Inc. research shows that "online travel revenues are expected to double between 2005 and 2010 to $119.1 billion -- comprising 46 percent of all sales, online and off-line." Learn all about accepting online reservations and ask questions of our expert panelists and members who have successfully increased profit by accepting online reservations.  Janice Hurley representing BedandBreakfast.com, Willie Louthen-Brown representing Webervations.com, as well as a few IBBIA members.

9:15 – 9:30am

Break

9:30am – 10:15am

Room A

Pricing and Promoting your Rooms for Maximum Profit:  From ADR to RevPar to Yield Management, Janice Hurley from BedandBreakfast.com will explain in easy-to-understand terms how to maximize your income by varying your rates and expanding distribution.   

9:30am – 10:15am

Room B

Eggs Please. Tired of the same old egg dishes? Learn some new tricks with that venerable favorite, eggs! Sponsored by the Iowa Egg Council

10:15am – 10:30am

Break

10:30am – 11:15am

Room A

How to Use the Webervations Control Panel

Webervations.com has added a number of upgrades to the system.  *Due to illness this speaker is unable to attend.  Amelia Painter will review the services offered by Webervations.com and answer questions related to use of the current online system.

10:30am – 11:15am

Room B

Historic Preservation Workshop by Sheriffa Jones, historic preservation consultant. Historic preservation is important not only for a town’s sense of history, but also for its promotion of tourism.  Do you have an historic building you’d like to have listed on the National Register? Have you thought of renovating, but don’t want to take away from the historic value?  Here is your chance to learn first-hand all the right steps to take.

11:15am – Noon

Room A

Setting Up Your Books: An Overview of Inn Accounting and Bookkeeping by Alana and Jake Heying, owners of Heying Tax and Financial Services.  Innkeepers wishing to maximize their financial results will not want to miss this outstanding presentation.

Room B

Refine Your Decorating Skill with Elements by K. Sorbe: Making a good impression on potential guests is essential for the bed and breakfast owner.  From the planning stage to final decorating, this workshop will give you innovative and dramatic ideas for enhancing the decor of your B&B.

Noon – 1:00pm

Lunch

Appreciation Awards Presentation by  IBBIA Executive Board

Luncheon Sponsored by TRICOR Hospitality Insurance Program

Live Auction with Pam Adams

Winners Pick-up Items and Pay at 2pm, then we’ll have a short Break

2:15pm – 3:00pm

Room A

Set Your Course Apart from the Competition with Destination Blogging by Amelia Painter:  Step-by-Step instructions, plus great tips on how to use the IBBIA Blog to market your inn and your community on the Internet!

2:15pm – 3:00pm

Room B

B&B/Wine Tours Across Iowa lead by Dianna Engelbrecht from The Farm House B&B and Winery in Fredericksburg  This session is for all the inns within 50 miles of a Winery. This session will act as a catalyst to jump start a movement to bring B&B owners and Iowa wineries together for B&B Wine Tours Across Iowa.

Break

3:15pm – 4:00pm

Annual Meeting and Final Announcements